The name VUEDU comes from a word game of the founder’s initials and the French words ‘Vu and Du’ (saw and owed). Daniela Vinciguerra’s creations originate in the bonding between architecture and design. The whole line is characterised by simple clothes devoid of inessential parts, highly designed, where unexpected combinations of fabrics and unusual colours mix play with geometrical structures. A firm supporter of the made in Italy, VUEDU entrusts the labour of its clothes only to the expert hands of Sicilian tailors, selecting exclusively Italian raw materials. Today VUEDU is an emerging entrepreneurial reality that works in Italy and exports around Europe, reaching countries like Saudi Arabia and the United Arab Emirates.
DANIELA VINCIGUERRA Daniela Vinciguerra borned in Palermo in 1967, graduates with honors in 1993 at the Faculty of Architecture in the University of Palermo.
She devoted herself mainly to the profession of architect. She works alongside architect Fabio Lombardo, who has collaborations with Carlo Scarpa, Tobia and Afra Scarpa.
As of 2007, she concentrates all of her attention on the design of a new brand of women’s clothing: Vuedu, taking care of the design and production of tailoring garments. The brand immediately attracts the interest of national and international buyers.